The Mutya ng Pilipinas Organization promotes “Beauty Tourism” within the greater Asia Pacific with the direct participation of the Overseas Filipino Communities, this being a distinct component of its National Pageant Event.

The Organization is motivated and inspired by its guiding thrust to assist in promoting Tourism, Social Responsibility, Fashion, and Beauty pageantry --  a combination which differentiates itself from other similar pageants.  It engages in worthwhile endeavors that will enable itself to achieve and make a contribution to promote the Philippines as a major and revered tourism destination.  It also intends to show everything that is beautiful about the Philippines, giving respect and value to the word ‘Filipina with a social conscience’, that is … what it can do to make the Filipina a meaningful and responsive social well- being.

Beauty is also synonymous to Fashion, and should be made known that the Filipina is a fashionable person and makes therefore the Philippines a cosmopolitan and fashion center in the greater Asia Pacific.

The Mutya ng Pilipinas National Pageant Event serves as a vehicle to promote everything that is beautiful in the Filipina and the Philippines.

Over the years, select Overseas Filipino Communities have been formidable partners of Mutya ng Pilipinas through long term arrangements, with them sending their delegates to participate in its annual pageant event.  These Filipino Communities include:  Southern California, Northern California, Arizona, Nevada, Midwest, the East Coast, Hawaii, Canada, Australia, Germany, the United Kingdom, and Scandinavia.

The winners of the Mutya ng Pilipinas Pageant are sent to international pageant events, such as, Miss Asia Pacific International, Miss Tourism International, Tourism Queen of the Year, and Miss Intercontinental.

 Mutya ng Pilipinas, Inc. is ably supported by major partners, and alliances with select Television networks.

Today, the organization is managed principally by its President Roberto De Venecia, supported by the other Board of Directors, namely, Chairman Alfonso V. Lim, Jr.; Director-Treasurer Lauro M. Amante; Director Leandro D. Enriquez; and Director Ramona L. Ty. They are a group of distinguished personalities stemming from various sectors of society.